From Launch to Growth: What to Measure First | Devesh Tiwari

From Launch to Growth: What to Measure First

Devesh TiwariSeptember 1, 20259 min read

The metrics that matter before vanity dashboards — activation, retention, and the signals that tell you whether the product is working.

What should you measure in the first 30 days?

Activation rate, time-to-first-value, week-one retention, and support tickets per new user.

Instrument events on day one of launch. I add lightweight analytics and error tracking so founders see truth, not hope.

Total signups, page views, and feature counts without correlation to retention or revenue.

Growth work starts when you know which cohorts stay. Double down on channels and flows that improve those cohorts.

When week-one retention is stable across organic cohorts and support load is predictable — usually after 50–100 serious users.

I build scalable mobile apps, web platforms, and AI features for founders who need revenue-ready products.