What is Content marketing | Content marketing strategy

Content marketing is an important part of digital marketing. The matter of selling any product/service through digital medium or SEO of a website plays an important role in content marketing. Through this article, you will know today what content marketing is? Why is it important for any online business? How can you create a strategy for content marketing?

Definition of content marketing

Content marketing or giving information about the product/service to the customer shopping online is called content marketing. Or we say that such a way of digital marketing in which articles or media attract the customer is called content marketing.

Types of Content Marketing

Most people only understand the meaning of content marketing as blogging. But it is not so. There are mainly four types of content –

  • Infographics content
  • Blog Content
  • Podcast
  • Video content

How Content Marketing Works?

The main goal of content marketing is to eliminate customer problems through articles or media. Let us understand this with an example –

Usage: A company selling cleaning products gives its customers articles and videos related to cleanliness in the best way,

At the same time, she also shows the demo of her product, which is very good for the company. With the help of such user content, people also get to know the best way to clean the people and about that product. You also get to know.

In this way, you can easily place your product in the customer’s heart. The only condition is that your content is useful.

Importance of Content marketing

This marketing helps your brand reach the logo, helps to bring traffic to your website and at the same time helps to sell your product digitally. Let us know some of the important work of content marketing –

Brand awareness and lead generation – How does a software company bring business to content? I want to answer this question with an example to you.

They try to reach their targeted customer by writing a case study of technology-based businesses/startups as content.

Example- zomato is a successful food delivery company,

Software companies research such large companies and write a very good case study,

And at the same time, how much investment will be made to create a website and application like these, how much time will be taken, etc. They write about everything and add their company to the same content.

Brand awareness and lead generation –

How does a software company bring business to content? I want to answer this question with an example to you.

They try to reach their targeted customer by writing a case study of technology-based businesses/startups as content.

Example- zomato is a successful food delivery company,

Software companies research such large companies and write a very good case study,

And at the same time, how much investment will be made to create a website and application like these, how much time will be taken, etc. They write about everything and add their company to the same content.

When a person interested in a food delivery business reads it, there is a 75% chance to contact the software company.

This is how companies generate business leads through content.

Importance of content in product sales –

Example: Suppose you have gone to the market to buy a fridge, then your shopping method is like this –

  1. Finding a good/familiar and reliable shop.
  2. Get information about the refrigerator from the shopkeeper.
  3. Ask the shopkeeper your questions.

When the shopkeeper satisfies you by solving your questions, you buy his fridge.

Similarly, when you go to the Internet to shop for a fridge online, the way of your shopping is something like this –

  1. Visit some popular fridge selling websites.
  2. Read and like content about the fridge.
  3. To find the answers to the questions arising in mind in its content.

In the example given above, shopkeepers answer customer queries in offline shopping, while in online shopping, shoppers answer content.

So if we say the online market shopkeeper to the content is probably not wrong.

Because if the customer questions are not resolved with your content, then the customer will go shopping on another website.

Importance of Content in SEO

Apart from helping to sell the product/service, the content also proves very useful in ranking your website in the search engine (google, bing, Yahoo etc.) in the first place.

You should write the content according to your product service to understand your product/service after reading your content.

Remember, not only do the customers read the content you are writing, but Google also looks at the quality of your content,

If your content is useful and better than your competitor’s web site’s content, you will surely rank well on google.

The ranking of your content has a direct impact on your website traffic and sales.

How to do Content marketing

So far, you have already understood the meaning and importance of content marketing; now, you will learn how to do content marketing-

Writing and posting anything is not content marketing. A good content marketing process takes place in several stages.

1.Choose the right content type –

This is the first step to do content marketing, choose your type of content (Infographics content, video content, blog, podcast) according to your product and service.

If content marketing is done with creative thinking, then all four types of content can be used.

2.Keyword Research –

Keyword research is the second phase of starting content marketing. You have to find some keyword related to your industry/product that most people find on the Internet.

For example – if you are selling boy’s shoes online, try to know who come to buy shoes online search in the search engine.

You need to know what is the Mindset of your industry customer,

After doing the research, make a list of the keywords that you get and try to write those keywords in the content while creating the content,

The effort should be such that those who read your content do not feel that you have forcefully written keywords.

3.Content planning –

Now in the last step, you have to write the content on the searched keywords. You have to set the content strategy.

How much content to write every week? How to reach written content to the customer? How to write content? Which media to use for content, etc. All these questions have to be solved.

While writing content, you need to keep in mind that the content you write is 100% original.

Never publish content or media written by anyone else by giving your name.

If you do this, then in a few days, you will start to see its negative effect.

I hope now you have a good understanding of content marketing. If you have any questions or suggestions, please tell me in the comments.

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